Strategy and communications
Positioning, messaging and campaign planning.
Global media and strategy consultancy
Field 193 helps institutions, brands and leaders shape their story and reach the audiences that matter, across the Middle East and the world, in Arabic and English.
Our view on media
The organizations that win are the ones people believe. Our work rests on five convictions.
Reach without credibility fades. We build audiences that believe what you say and come back.
Arabic and English audiences are different audiences, not translations. We write for each from the start.
Press, social, creators and events should tell one narrative, not compete for attention.
Research and data shape the creative, and results shape what we do next.
Behind every metric is a person. Work that respects its audience performs better and lasts longer.
Our reach
Cumulative figures for work produced by our team and partners.
What we do
Positioning, messaging and campaign planning.
Press strategy, op-eds, interviews and launches.
Film, photography, animation and podcasts.
Content, community management and paid reach.
The right voices for each audience and market.
Launches, summits, briefings and exhibitions.
Audience research, listening and live dashboards.
Integrated campaigns that turn attention into action.
Who we work with
National campaigns, public diplomacy and institutional reputation.
Visibility, partner recognition and audience growth.
Content, formats and launches for broadcasters, festivals and studios.
Brand storytelling, corporate communications and market entry.
Public awareness, behavior change and trusted information.
Positioning, product launches and regional go-to-market.
How we work
Research and listening show what each audience cares about.
A clear narrative, crafted for each market and language.
Press, creators, platforms and events working to one plan.
Clear reporting on reach, engagement and outcomes.
Where we work
Four cities on three continents, connected as one team. Select a city to see what happens there.
Ways to work with us
Counsel for leadership on reputation, messaging and media.
Integrated programs with a clear goal, timeline and budget.
Films, series, content and events delivered to brief.
Media training for spokespeople and workshops for teams.
Contact
Tell us about your goals, your audience and your timeline.